On the walk to work, at the weight room or in the last mile. Somewhere between the first tries and the finish lines. Pillow fights and pushing limits. That’s where you find fitness. Every moment matters and every bit makes a big impact. Because fitness is the sum of your life. That’s the idea that Fitbit was built on – that fitness is not just about gym time. It’s all the time. How you spend your day determines when you reach your goals. And seeing your progress helps you see what’s possible.

– Fitbit advertisement